White Label Link Building Services for SEO Agencies
Resell editorial backlinks under your own brand. We handle prospecting, outreach and placement, you approve every site, and your clients get reports with your name on them, never ours.
What Is White Label Link Building?
White label link building is when an SEO or marketing agency outsources link building to a specialist provider and resells the results to its own clients under the agency's brand. The provider handles prospecting, outreach, content and placement and delivers unbranded reports, while the agency keeps the client relationship and sets its own price.
You will also see it called link building reselling, or written as whitelabel linkbuilding. Done well, it lets an agency offer link building without hiring an outreach team, and the client never sees the provider. Done badly, it means reselling cheap links from sites nobody has checked, which is why the partner you choose matters more than the price per link.
- The provider does the work. The agency owns the brand, the client and the pricing.
- Reports should be fully unbranded, so clients never see who built the links.
- Quality depends on where links come from, not on how many there are.
- You should approve every placement before it goes live.
In an analysis of 11.8 million Google search results, the number one result had 3.8 times more backlinks than positions two to ten. That is a correlation rather than proof that links alone drive rankings, but it explains why your clients keep asking for them. Source: Backlinko, search engine ranking study
How the White Label Process Works
Five steps from client brief to a report you can forward, and your client never sees us at any of them.
Send Us the Client Brief
Share your client's domain, the pages that need links, their top competitors, and any anchors, topics or sites to avoid. Nothing about the client ever needs to carry our name.
We Audit and Build a Target List
We start within 48 hours. You get a backlink audit, the referring domains your client's competitors have and they don't, and a shortlist of vetted publishers.
You Approve Every Site
You, or your client, approve each publisher, anchor and target URL. Anything you reject is replaced before a single pitch goes out.
We Run Outreach and Placement
Real people pitch real editors. Where a placement needs an article, we write it to the publisher's brief and send the draft for approval.
You Get an Unbranded Report
Every live URL, anchor, target page and indexing status lands in a report with no mention of us, ready to forward to your client.
White Label Link Building Services You Can Resell
Every service we offer can be sold under your brand, from white label backlinks on industry publications to launch listings for SaaS clients. You can combine two or three per client. Full details of each are on our link building services page.
White Label Guest Posts
Articles written to each publisher's brief and placed on real publications in your client's niche, with one contextual link where it helps the reader.
White Label Niche Edits
Links added to existing, indexed articles that already earn traffic, only where your client's page genuinely improves the piece.
White Label Digital PR
Campaigns built from your client's data or expertise that earn coverage from news and industry sites that never accept guest posts.
White Label Expert Citations
Your client's specialists quoted by journalists looking for sources, with every answer drafted for your approval before it is sent.
White Label Launch Listings
For SaaS clients who just shipped: hand-picked directory listings, a published founder interview and listing copy written for AI search, with live links reported by day 7.
White Label Backlink Audits
A link gap analysis against your client's top competitors that you can present as your own strategy work, or use to win the deal in the first place.
A White Label Link Building Agency Built Around Your Brand
As your white label link building agency, we stay invisible and do the part that is hardest to staff. You own the client, the pricing and the credit.
Your Brand on Every Report
Reports carry no mention of us, so you can forward them as they are or drop the data straight into your own template.
We Never Contact Your Clients
No emails, no calls, no LinkedIn messages. We never appear on the placements, and the client relationship stays entirely yours.
You Approve Every Placement
Every site, anchor and target URL is approved before outreach starts, by you or by your client. Nothing goes live as a surprise.
Guarantees You Can Pass On
If listings are not live within 7 days, or an article is not published and indexed within 14 days, that part is refunded.
Full Link Building Management
Prospecting, outreach, content, quality checks and reporting, handled end to end, so your team manages clients instead of managing link building.
AI Search Visibility for Your Clients
We target the publications that AI assistants like ChatGPT and Perplexity cite, which is a question more of your clients are starting to ask.
What Your Clients See in the Report
Your logo, your client's links, and nothing that points back to us.
| Target page | Anchor text | Placement | Publication type | Status |
|---|---|---|---|---|
| yourclient.com/pricing | YourClient pricing | Guest post | SaaS industry blog | Live, indexed |
| yourclient.com/blog/tracking-guide | project tracking guide | Niche edit | B2B marketing publication | Live, indexed |
| yourclient.com | YourClient | Digital PR | Technology news site | Live, indexing |
| yourclient.com/integrations | integrations | Expert citation | Industry newsletter | In outreach |
Proof From Real Client Campaigns
Performance charts from client campaigns. The blue line tracks referring domains, the orange line tracks organic traffic.
White Label Pricing and Your Margins
How Our White Label Link Building Pricing Works
You pay an agreed wholesale cost per delivered link, based on the link type and the quality of the publication. You set your own client price, and what you charge is entirely your business. Launch packages for SaaS clients can be resold too, starting at $99 one time. Current rates are on our pricing page.
Estimate Your Margin
- Monthly gross profit
- $1,500
- Gross margin
- 43%
- Client revenue
- $3,500
- Your cost
- $2,000
Example figures only. Change them to match your own deal.
Outsourcing vs Building an In-House Link Team
Both can work. Here is what each one actually asks of your agency.
| What it takes | In-house team | White label partner |
|---|---|---|
| Upfront cost | Salaries, tools and training before the first link lands | Priced per delivered link |
| Time to first placement | Weeks or months of hiring and onboarding | We start within 48 hours |
| Publisher relationships | Built from zero by each new hire | Existing relationships from day one |
| Winning a new client | Hire or stretch the team you have | Add links to the next order |
| Losing a client | Payroll stays the same | Order fewer links next month |
| Quality control | Depends on who you hire and train | Vetting, approval and indexing checks on every link |
| A link that never goes live | The cost is absorbed by your agency | Refunded under our delivery guarantee |
Swipe sideways to see the full table.
How to Choose the Best White Label Link Building Services
Ask any provider these questions before you resell a single link, including us. The answers will tell you more than any sales page.
Questions to Ask Before You Sign
- ✓Can I approve every site before outreach?If not, you are reselling links you have never seen.
- ✓Will reports be fully unbranded?No provider logo, links or email addresses your client can trace.
- ✓Where exactly do the links come from?Outreach to real publications, or a fixed list of sites that sell to anyone?
- ✓How do you check a site is real?Look for organic traffic, relevance and outbound link patterns, not one DR score.
- ✓What if a placement never goes live?A good partner refunds or replaces it, and puts that in writing.
- ✓How do you plan anchor text?Mostly branded and natural anchors protect clients from over-optimisation.
- ✓Do you ever contact my clients?The answer should be a flat no.
- ✓Can you show links you have built?A link builder who cannot show its own work is a warning sign.
Red Flags to Walk Away From
- ✕Guaranteed DR or rankingsNobody controls Google or a third party metric.
- ✕The same site list for every clientUsually a network selling to everyone.
- ✕Hundreds of links for a small flat feeReal outreach does not scale that cheaply.
- ✕No site approval before placementYou only find out what you bought after it is live.
- ✕Provider branding in reportsYour client will find it eventually.
- ✕Vague answers about PBNsIf they will not say no clearly, assume the answer is yes.
One more check: ask how paid placements are handled. Google asks for paid links to be marked with rel="sponsored", and selling undisclosed paid links as editorial puts your clients on the wrong side of its link spam policies.
White Label Link Building FAQs
Answers are left open rather than hidden behind accordions, so search engines and AI assistants can read them without a click.
Is white label link building safe for my clients?
It is as safe as the links you resell. Editorially placed links on real, relevant publications carry little risk. Links from private blog networks, or from sites that sell to anyone, can breach Google's link spam policies. We only use manual outreach to vetted publishers, and you approve every site first.
Will my clients know I use a white label link building service?
No. Reports carry no mention of SaasyLaunch, we never contact your clients, and we never appear on the placements. You can forward our reports as they are or copy the data into your own template.
How much do white label link building services cost?
Most providers charge per link, and rates vary widely with the link type, publication quality and niche. With us you pay an agreed wholesale cost per delivered link and set your own client price. Launch packages you can resell start at $99 one time, and every rate is on our pricing page.
What do white label backlinks include?
Each placement includes prospecting, publisher vetting, outreach, any content the placement needs, anchor text planning, and a live URL in your unbranded report with its indexing status. You approve the site, anchor and target page before outreach starts.
What makes a good white label link building company?
Transparency. A good white label link building company lets you approve every site, sends fully unbranded reports, explains exactly where links come from, and puts delivery guarantees in writing. Be wary of anyone promising a specific Domain Rating or ranking.
What is the difference between white label SEO and white label link building?
White label SEO covers the whole service, including technical fixes, content and on-page work. White label SEO link building focuses only on earning backlinks. Many agencies keep technical and content work in house and outsource just the link building, because outreach is usually the hardest part to staff.
Can I resell launch packages to my SaaS clients?
Yes. Launch packages include hand-picked directory listings, a published founder interview and listing copy written for AI search, and they can be resold under your brand. They start at $99 one time, with live links reported by day 7.
How fast can you start on a new client?
We start within 48 hours with no waitlist. Send the client's domain, target pages and competitors, and the audit and publisher shortlist come first, before any outreach.
Do you guarantee rankings or a Domain Rating?
No. We guarantee what we control: live listings within 7 days and published, indexed articles within 14 days, or that part is refunded. Domain Rating is a third party metric from Ahrefs and rankings depend on Google, so no honest provider can promise either.
Can you handle link building for several clients at once?
Yes. Each client gets its own target list, approvals and report, so you can add clients without mixing campaigns or hiring more people.
Try Us on One Client First
Send us one client's domain and their top competitors. We will map the link gap and show you the placements we would target, in a report you can forward as your own.